Our Tools

Beside the common approches of face-to-face in hall tests, home-use-tests, in-home-interviews, telephone interviews and discussion groups, we are also offering some more innovative approaches like:

• Internet-surveys
• computer-assisted interviews (CATI, CAPI)
• several computer aided conjoint measurement approaches

These approaches are revolutionizing the marketing research at the moment. Internet surveys for example do far better than conventional surveys in some product areas in terms of timing, budget & data quality.

Research on methods

Untiedt Research combines its research-services with high quality standards. We invest in the development of new methods and in the improvement on existing research concepts to hold these standards.

In the area of Online-Research, we have just completed a wide pure research, which deals with the quality of online-panels. The main subject of this study is focused on the influence of various factors on the quality of online-panels

Online-Research

Since 1998 Untiedt Research takes a leading position in the area of Online-Research, in germany. With our WebPanel, we have the biggest german online-panel, with more than 50.000 registered and verified testers. On www.testraum.de you can find more information on this.